To film a video! At a sex shop. Brooklyn Vegan points us to a blog post put up by the toys in Babeland:

It's not every day that you can call up your friends and say "So I was working at Babeland yesterday [Editor's Note: Monday 1/21] when Michael Stipe and the rest of R.E.M. stopped by to sing for us," but yesterday, that was totally something I could, and did say. Yes it's true, R.E.M., the band that feels like they may have gone bye-bye just a few years ago, is back, and if the single from last night is any indication of the future of their music, let me just say I'm hooked.

It all started yesterday afternoon, when I got a call from a location scout asking if Babeland would be interested in (possibly) being part of a video shoot for R.E.M.